Danny’s martial arts story kicked off back in 2016 when he signed up for a white-collar boxing match to raise money for Cancer Research UK — inspired by his mum, who beat breast cancer twice. What started as a one-time challenge quickly became a full-blown obsession. After 18 months of boxing and four fights, he made the jump into kickboxing, no-gi BJJ, and MMA, racking up another four MMA bouts and multiple grappling matches at Empire and Yorkshire Sub Series. Now a BJJ Blue Belt, Danny’s trained under legends like the late Neil Hall and James Power at Powerhouse, with stints at AVT and Mata Leao along the way. In 2020, he launched 4Eleven, kitting out over 160 UK gyms and 350+ fighters with custom fightwear — experience that laid the groundwork for Sweep Shrimp, where passion, creativity, and fight culture all come swinging together.

Adam lives and breathes MMA. A lifelong fan turned entrepreneur, his journey started with Newsome MMA, where he built a respected media outlet interviewing some of the best fighters on the planet. That passion evolved into MMAPLAY365, his thriving platform for MMA analysis and insights, and eventually into athlete management as Director of HD Global Athlete Management — one of the most recognised fight agencies worldwide. A Taekwondo black belt with youth competition experience, Adam also co-owns HD Performance Centre in Doncaster alongside world-class fighter Marc Diakiese, where he helps guide the next generation of martial artists. With a background in web design, graphic creativity, and a deep love for combat sports, Adam brings the same energy and vision that drives fighters — straight into the heart of Sweep Shrimp.

Gurveer’s the creative eye behind the lens at Sweep Shrimp. He kicked off his martial arts journey in 2021 with karate and kickboxing, earning his purple belt before diving into MMA the following year. In 2024, he picked up his first camera and instantly found a new passion — capturing the raw energy of combat sports. After starting a Drama and Film degree at the University of Manchester, Gurveer quickly shifted gears to focus on MMA filmmaking, blending his love for training with his growing talent behind the camera. Constantly levelling up his gear and his craft, he brings the visuals, vibes, and storytelling that make Sweep Shrimp come alive.